Released on: November 20, 2007, 8:12 am

Press Release Author: Skye Communication, LLC

Industry: Food & Beverage

Press Release Summary: DCI Cheese Company has unveiled a new, more contemporary look
and packaging label for its King's Choice® brand. DCI has begun its national
roll-out with an expected changeover by year's end.

Press Release Body: Moonachie, NJ - The import division of DCI Cheese Company has
unveiled a new, more contemporary look and packaging label for its King's Choice®
brand. The new design will maximize the power of a modern brand image while staying
true to the product's great heritage. DCI has begun its national roll-out with an
expected changeover by year's end. The King's Choice brand offers varieties of
Danish Blue Cheese, Edam, Fontina, Gouda, Havarti, Leyden and Maasdam.

"We've gone with a distinguished and more sophisticated look to highlight the
premium quality of these imported specialty cheeses," says Debbie Seife, Director of
Marketing for the import division of DCI. "Also, the name of each individual
variety is now designated in a bright, bold color banner over a rich black
background in an effort to enhance the consumers' engagement with the different
varieties."

The new label has moved from an oval to a hexagon shape and has removed the image of
the King. It now features a modern looking crown image and the addition of a
whimsical castle. The label has retained the tasting notes from the old design such
as this one for the Havarti Cheese (Delicious when melted on a sandwich or sliced
with pears. Great with a light wine). The new labels are highlighted with a
metallic gold color and their own signature color in bright, bold hues such as red,
orange, purple, and green to designate the cheese variety.

The King's Choice® brand has imported many of their cheeses from Denmark and Holland
for over 55 years. King's Choice is offered in bulk, random weight, and exact
weight as well as pre-sliced and pre-cubed in re-sealable packaging. The product
line-up includes the following:

* Aged Gouda
* Danish Blue
* Dutch Goat Cheese
* Edam
* Fontina
* Gouda
* Havarti
* Havarti with Caraway
* Havarti with Dill
* Havarti with Herbs & Spices
* Jalapeno Havarti
* Leyden
* Light Havarti
* Maasdam
* Medium Aged Gouda
* Smoked Gouda

About DCI Cheese Company
Headquartered in Richfield, Wisconsin, DCI Cheese Company is a leading import and
domestic cheese and prepared food company. DCI products can be found in
restaurants, grocery stores, club stores, and specialty shops across the country.
The DCI Cheese Company family has over a century of collective specialty food
experience in the industry and was originally founded to provide marketing support
for small to medium-size specialty food suppliers. Today, DCI has evolved to
comprise a portfolio of leading company-owned brands, dedicated supplier
partnerships, and consolidation capabilities that enable the company to offer
customized, full-service deli programs.

The import division of DCI is located in Moonachie, New Jersey. For corporate
information, please visit www.dcicheeseco.com.

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Web Site: http://www.skyeline.com

Contact Details: Media Contact: Skye Communication, LLC
James DeMicco: (203) 879-2258
jd@skyeline.com